Size DOES matter for picture files used on a website. In this case, smaller is better!
Bloated picture files can negatively impact website performance and hurt your Google ranking!
To help ensure a better user experience and SEO (Search Engine Optimization) for your website, it is highly recommended that pictures are resized and optimized before loading them on a website.
It is best to keep image files under 200 KB.
Many websites suffer from performance issues because image files are not optimized for the Web. This sluggishness can stem from several factors. The most significant factors are the end user’s Internet speed and the PC’s power (CPU size, RAM, and operating system).
When a large image file is used on a website, it must still be loaded into the user’s browser. This means it uses Internet bandwidth to deliver large files. Local PC resources are used to resize it to fit the user’s screen. Mobile users suffer the most from bloated media files on websites. The negative impact is amplified since most websites are viewed on mobile devices.
A good starting size for images on websites is 500px by 500px.
Optimizing images is essential for SEO, as websites with large image files that consume bandwidth can lose Google rankings.
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