AI is now being used for targeted, niche scams that can bypass security measures. These criminals are focusing on specific industries like publishing, tech support, travel, and SEO.
These AI scams create convincing fake websites, voices, and personalized emails, and then use these to create a false sense of trust and urgency to steal financial information or identities.
To avoid these threats, businesses should adopt a zero-trust mentality. You should take advantage of multi-factor authentication, upgrade all verification methods, use email authentication, and provide regular security training to employees.
Always be on the lookout for red flags. Things like robotic sounding communication, strange or unnatural audio, and personalization are all telltale signs that you should watch for.
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