In “techie” circles Net Neutrality is a hot topic. It’s as hot as pointed ears at a Star Trek convention.
Basically, Net Neutrality is a movement to preserve the open and equal nature of the Internet that we have come to know and love. Just Google “Net Neutrality” for a smorgasbord of info. But do it while you can because if some big telecoms have their way, in the very near future you may have to pay to Google.
The battle of Net Neutrality is squaring off like the classic “David and Goliath” showdown with big business flexing is muscles to get what it wants at the expense of most everyone who uses the Web.
But I would like to offer an alternate perspective to the big ISP companies – you could be missing a big opportunity by not embracing Net Neutrality. You just have to see the big picture.
Think of the money you will save by not having to implement a tiered Web structure. And you don’t have to be Nostradamus to foresee the massive ongoing expense for support to the complexity you propose to add. Every engineering student knows the “keep it simple” principle, and the flat organization of the Internet is the ultimate in simplicity. The other engineering 101 rule is if it’s not broke then don’t fix it.
Here’s a thought, use the resources to become the best ISP in the world providing fast and reliably Internet service with stellar support. If you do this, you will be unstoppable.
Imagine the PR leverage from being the Telecom that makes a stand as the advocate for a free and open Internet. And all you have to do is support the WWW in its current incarnation. This ad campaign practically writes itself.
Remember the movie “Big Business” with Bette Midler and Lily Tomlin? It is packed full of over-the-top comic clichés with the heartless mega-corporation wanting to sell land for strip mining in a beautiful small town called Jupiter Hollow. Of course this would decimate this simple, all-American community setting the stage for a classic showdown.
In a stockholder meeting Bette and Lily convince the business minded board to save Jupiter Hollow not because it is “some of the most beautiful land in God’s creation”, but to save their own asses from the backlash of bad publicity. The image of protesters converging on the company headquarters in Manhattan in their trucks with their families, babies, and barnyard animals was a PR liability they could not afford.
So big business, watch the movie “Big Business” and you will not only be entertained, but you may be enlightened. Better yet, go online and watch the clip of the boardroom scene. Of course, if you have your way you will “strip mine” the Internet so that you can no longer watch movie clips on the Web unless you pay a toll. But now it is just a few clicks away, the way it was meant to be. Hopefully, you are starting to see the big picture.
Big business – don’t miss this opportunity. Go to the following website and be the first telecom to support Net Neutrality:
Support Net Neutrality not to just to preserve the forum for the greatest open exchange of information in human history, but to save your own “business asses” from a Goliath expense that could deflate the “big” in your big business.
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