Think blogs are just a bunch of “blah, blah, blah” with rants about what’s wrong with the world, what they did today, or who’s doing what? While that may be true, it can also be a place for you to promote your business. And you can use your blog to tap into the power of social networking. Use your business blog to post to Facebook and other social sites.
But first you’ve got to have a blog. So let’s start form the beginning.
What is a blog?
A blog is a web page made up of frequently updated posts that are arranged chronologically. Think of it as on online journal. The term is actually weblogs coined by Jorn Barger in 1997.
Why do I need a blog for business?
You have great ideas. So why not post them on a blog. This shows your clients and potential clients that you are an expert in your field. Think about it, when you are looking for a service you want to deal with someone who knows their field. A blog is like a living resume of you and your skills.
And Now a Warning…
In the movie “Death Becomes Her” after Meryl Steep’s character drinks the magic youth potion she is then told, “And now a warning”. She promptly replies, “NOW, a warning!”! So before you start prompting yourself on your blog, here is a warning. A business blog is not a place to showoff, but to show what you can do to help customers and potential customers. Be creative, be smart, but don’t be a blog bragger.
Use Your Domain for you Blog
There are a lot of free tools for blogging that may be okay for personal use. But for your business blog you should use your domain. Think about how you feel when you get a business card that has an email address using aol.com, gmail.com, hotmail.com, or any of the other non-business domains. Then compare that to someone whose professional email address uses a business domain. You will tend to trust the business email address. The same is true of blogs. It lends credibility to your blog posts if they are under a professional domain and not something like myblog.freeblogger.com. (I just made that up, so don’t click on it.)
Also, if you read the fine print on a lot these free blogging services you will find that you do not own the content of your blog. Once posted to the so-called free site the content of your blog becomes property of the hosting company. And they have the right to take you offline if they do not like what you are posting. So while you do have free speech, there really is no such thing as free blogging.
At TechAdvocate Solutions we can help you setup your blog under your domain. Click on the following link:
Fill out the brief online form and let’s get started!